Hey gang! So today is more of a #realtalk because this is pretty big news here for us at Soma & Ulte. It's been amazing to watch our following grow over the past few years and see how this blog has pushed us creatively. We still can't believe we've almost reached 20K on our Instagram! Never saw that coming for us so soon. We truly, truly appreciate your support :).
As much as high numbers on Instagram is supposed to be a badge of honor these days, it is actually far from the foundation of why this blog means so much to us. In fact, in doing our content for you almost every week, we've realized a super important element has gone missing in our business, which has led us to this hiatus.
Ultimately, Soma & Ulte was created as a platform for us to celebrate being soulmates. I mean, even our logo is based entirely off that concept. However, the more time we dedicated to creating our content, the less time we spent together. Not like, 'Hey! We're in the same room together shooting photos" but I mean "Hey! What's going on in life and let's hang out" type together. The latter is actually the foundation of our vision for this blog, but our lives and lifestyles have changed so much this year alone, that the free time in between our full-time jobs meant scrambling to finish our posts as efficiently and quickly as possible. It didn't really leave much room for us to do the projects together like we used to, or take a long trip somewhere to just catch up and have fun.
So to respect the integrity of our dream together, we want to take this hiatus to get back to our roots. We have decided to take a break from creating new posts for now. Instead, we want to nurture our soulmate relationship and take time off to just enjoy each other's company. No business talk, no agenda. Just love and friendship. And, perhaps, when we come back, we can share all the things we've learned on the way to the next chapter of our creative adventure together.
I know this isn't a normal thing that growing businesses tend to do when they're on the up and up, but this is why we we're perfect partners-in-crime. There's nothing in the world that matters more to us than being soulmates <3.
Soma & Ulte/ Connie & June